Library - Bill Harvey Consulting

Articles and White Papers

Better Television Audience Measurement through Cable and Satellite Set Top Boxes
Bill Harvey, Tony Jarvis, & Russ Booth

The Birth of ADI
Erwin Ephron, Inside Media, Mar. 24, 1992.

A Channel is a Channel Is a Channel, Not.
Bill Harvey, The Myers Report, Sep. 29, 1999.

Upfront 2005
Bill Harvey, The Myers Report, Dec. 20, 1999.

Is There Life after CPMs?
Bill Harvey, The Myers Report, Dec. 8, 2000.

Permission Impossible
Bill Harvey, The Myers Report, Jan. 22, 2001.
(see second article in download)

Testimonials

Bill is the savviest research person on the planet — Michael Donahue, ANA

Starting with the ADI Bill has had an extraordinary career and impact on our industry. No one has epitomized more the notion of challenging conventional wisdom. An extraordinary spirit – always a twinkle in his eye, always happy, always friendly.– Dave Morgan, CEO, Simulmedia

Bill Harvey has more facets than a 20-carat diamond and he shines at least as brilliantly. — Gabe Samuels, fmr. CRO, J. Walter Thompson

Bill is able to communicate effectively: he writes books, he has newsletters… Bill has been a person to translate ideas into reality. Bill has challenged conventional thinking since he got into the business. He’s done it both on the media side as well as on the marketing side. Bill is truly a genius of our times. — Bill McKenna, President, William McKenna & Associates, Inc

There is no better man in the business. — David Poltrack, CRO, CBS

Bill Harvey is by far the most creative, talented and informed consultant I’ve had the pleasure of working with over the years. His knowledge of media and market research are unparalleled. — Tom O’Sullivan, Motista, San Francisco, CA

“Bill you are a seer, a prophet.” — Christine Niver, SVP Creative, Optimizeweb

The storyboarding of TV shows you did ten years ago for research we are now doing with Dracula for planning camera angles. — Francis Ford Coppola

“A living icon.” — Ellen Sills Levy, President of the Marketing Research Council

“You’re obviously crushing it.” — Mike Donahue, ANA

“Oh Bill, you’re a white knight in the industry – you are one of our most credible thought leaders … and god bless you for it.” — Anne Bologna

Bill quite frankly is a genius, I met him over 40 years ago and he was my mentor leading me to a very successful advertising career. He has insight way beyond common man. — Paul Rothstein, PCR-MARKETING Marketing, LLC

Bill is in a class by himself. — Bob DeSena, CEO, Engagement Marketing

“Bill is one of the top five most influential people in media.” — Joel Rubinson, former ARF SVP Research, Erwin Ephron’s marketing research partner

“One of the smartest guys in the business.” — Lou Paskalis

Bill Harvey’s Book “Mind Magic” was the forerunner to many of the great books on higher consciousness that you see in bookstores today. He’s a man ahead of his time. A must read for those interested in using the mind in a most beneficial and helpful way. — Dr Bruce Schneider, Kingston NY

“Bravo, Bravo, for your thorough and accurate reporting of evolutionary path of Single Source, MTA and MMM methodologies in providing advertisers with the latest approaches to ROAS for their Brands.” — Bill McKenna