advertising can inspire people, while selling them things

The Spirit of Achievement Is the Spirit of America

boy and dog — Copywriter: Nicholas Pisacane / Art Director: The late Al Amato. Watch on YouTube

Bill Harvey’s Long-Range Hope

Individual ads have shown that advertising can inspire people, while selling them things.

It’s our hope that our work can impel the industry in the direction of making advertising something that
knits us back together again spiritually and makes us kinder to each other, while selling us things.
There is no conflict between the mercantile and emotional goals. They are positively synergistic with
one another. We have always known this, in the legal and accounting world, the phrase is Good Will.

For further information on Inspiring Advertising, please contact Bill Harvey.

Testimonials

“One of the smartest guys in the business.” — Lou Paskalis

The storyboarding of TV shows you did ten years ago for research we are now doing with Dracula for planning camera angles. — Francis Ford Coppola

Bill is able to communicate effectively: he writes books, he has newsletters… Bill has been a person to translate ideas into reality. Bill has challenged conventional thinking since he got into the business. He’s done it both on the media side as well as on the marketing side. Bill is truly a genius of our times. — Bill McKenna, President, William McKenna & Associates, Inc

Bill is the savviest research person on the planet — Michael Donahue, ANA

An executive who has represented the epitome of media research innovation for well over two decades, Bill Harvey seems to have innovation in his DNA and has demonstrated ingenuity and astounding thought processes and capabilities over and over again and he shows no signs of slowing down. — Bob Lederer, Publisher, Research Business Daily Reports

Starting with the ADI Bill has had an extraordinary career and impact on our industry. No one has epitomized more the notion of challenging conventional wisdom. An extraordinary spirit – always a twinkle in his eye, always happy, always friendly.– Dave Morgan, CEO, Simulmedia

“Oh Bill, you’re a white knight in the industry – you are one of our most credible thought leaders … and god bless you for it.” — Anne Bologna

Bill quite frankly is a genius, I met him over 40 years ago and he was my mentor leading me to a very successful advertising career. He has insight way beyond common man. — Paul Rothstein, PCR-MARKETING Marketing, LLC

“Bravo, Bravo, for your thorough and accurate reporting of evolutionary path of Single Source, MTA and MMM methodologies in providing advertisers with the latest approaches to ROAS for their Brands.” — Bill McKenna

Bill Harvey’s Book “Mind Magic” was the forerunner to many of the great books on higher consciousness that you see in bookstores today. He’s a man ahead of his time. A must read for those interested in using the mind in a most beneficial and helpful way. — Dr Bruce Schneider, Kingston NY

There is no better man in the business. — David Poltrack, CRO, CBS

Bill Harvey is by far the most creative, talented and informed consultant I’ve had the pleasure of working with over the years. His knowledge of media and market research are unparalleled. — Tom O’Sullivan, Motista, San Francisco, CA

“A living icon.” — Ellen Sills Levy, President of the Marketing Research Council

“Bill is one of the top five most influential people in media.” — Joel Rubinson, former ARF SVP Research, Erwin Ephron’s marketing research partner

The media visionary. — Oliver Stone

Bill is in a class by himself. — Bob DeSena, CEO, Engagement Marketing

Bill Harvey has more facets than a 20-carat diamond and he shines at least as brilliantly. — Gabe Samuels, fmr. CRO, J. Walter Thompson