NCS ROAS BENCHMARKS - Bill Harvey Consulting

NCS ROAS Benchmarks chart

These are the averages of hundreds of campaigns over many years and were first provided
to us for a Media Village article December 17, 2020.

Testimonials

Bill Harvey is by far the most creative, talented and informed consultant I’ve had the pleasure of working with over the years. His knowledge of media and market research are unparalleled. — Tom O’Sullivan, Motista, San Francisco, CA

“Bill you are a seer, a prophet.” — Christine Niver, SVP Creative, Optimizeweb

“Bill is one of the top five most influential people in media.” — Joel Rubinson, former ARF SVP Research, Erwin Ephron’s marketing research partner

“Bill is one of the great prized possessions of our industry.” — Tom Ziangas

The storyboarding of TV shows you did ten years ago for research we are now doing with Dracula for planning camera angles. — Francis Ford Coppola

Bill is the savviest research person on the planet — Michael Donahue, ANA

“You’re obviously crushing it.” — Mike Donahue, ANA

Bill quite frankly is a genius, I met him over 40 years ago and he was my mentor leading me to a very successful advertising career. He has insight way beyond common man. — Paul Rothstein, PCR-MARKETING Marketing, LLC

Bill Harvey’s Book “Mind Magic” was the forerunner to many of the great books on higher consciousness that you see in bookstores today. He’s a man ahead of his time. A must read for those interested in using the mind in a most beneficial and helpful way. — Dr Bruce Schneider, Kingston NY

The media visionary. — Oliver Stone

“A living icon.” — Ellen Sills Levy, President of the Marketing Research Council

There is no better man in the business. — David Poltrack, CRO, CBS

Starting with the ADI Bill has had an extraordinary career and impact on our industry. No one has epitomized more the notion of challenging conventional wisdom. An extraordinary spirit – always a twinkle in his eye, always happy, always friendly.– Dave Morgan, CEO, Simulmedia

An executive who has represented the epitome of media research innovation for well over two decades, Bill Harvey seems to have innovation in his DNA and has demonstrated ingenuity and astounding thought processes and capabilities over and over again and he shows no signs of slowing down. — Bob Lederer, Publisher, Research Business Daily Reports

Bill is in a class by himself. — Bob DeSena, CEO, Engagement Marketing

Bill is able to communicate effectively: he writes books, he has newsletters… Bill has been a person to translate ideas into reality. Bill has challenged conventional thinking since he got into the business. He’s done it both on the media side as well as on the marketing side. Bill is truly a genius of our times. — Bill McKenna, President, William McKenna & Associates, Inc

Bill Harvey has more facets than a 20-carat diamond and he shines at least as brilliantly. — Gabe Samuels, fmr. CRO, J. Walter Thompson