Transformative Growth in the
Age of Permacrisis
OpenMindedness: A workshop for C suites and personnel
Permacrisis: an extended period of instability and insecurity resulting in a reduction in most people’s personal drives to make the world better from their place in the working economy.
How can we turn the tide of negative performance trends in business?
By inspiring a new view of the world and of the individual, built upon traditional human values as seen in a new light.
Gallup recently concluded that we are facing a pandemic of mental health problems.
There has never been a workshop like this one
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- Operational methods to achieve a high-performance Flow state team.
- The new social compact between employer and employee.
- Optimizing short- and long-term return on marketing.
- Becoming One with the community.
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The entire workforce can become inspired. Leadership can opt to share parts or the full workshop with all personnel. A suggestions manual can be distributed electronically to the whole team. A video program of methods of increasing personal effectiveness can also be shared with all employees.
About Dr. Gerald Zaltman
Dr. Gerald Zaltman is the Joseph C. Wilson Professor of Business Administration Emeritus at the Harvard Business School. He is co-founder of the consulting firm Olson Zaltman, and a former member of the Executive Committee of Harvard University’s Mind, Brain, and Behavior Interfaculty Initiative. Zaltman revolutionized the field of marketing with the Zaltman Metaphor Elicitation Technique (ZMET), a pioneering method of interviewing that draws on the tools and insights of cognitive neuroscience, art therapy, psychoanalysis, and linguistics to probe consumers subconscious thoughts and feelings. His work has been featured in The New York Times, Fortune, Forbes, US News & World Report, Time magazine, and many other publications.
Zaltman holds a PhD in sociology from Johns Hopkins University (his thesis was on the formal and informal communication systems used by theoretical high-energy physicists), an MBA from the University of Chicago, and a BA from Bates College. Prior to his tenure at Harvard, he taught at the University of Alaska, Northwestern University (where he was co-director of the Center for the Interdisciplinary Study of Science and Technology), and the University of Pittsburgh, where he was co-director of the University Center for the Study of Knowledge Use. Among his many books are the bestselling How Customers Think: Essential Insights into the Mind of the Market; Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers; and most recently, Unlocked: Keys to Improve Your Thinking.
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- Creator of three U.S. Patents for market research including ZMET in use by leading firms across the globe.
- Recipient of many major awards recognizing his pioneering thinking and impact on management practice and theory.
- Author of the forthcoming book, “On Not Knowing,” describing the pathways to imaginative, successful decision making.
About Bill Harvey
Bill Harvey has invented many of the existing structures in the new media industry, including set-top box data, deterministic big data-based ROI measurement, and addressable commercials. Bill has been an acknowledged leader in working with top industry associations who have been eager for his inputs.
Many in the marketing field have also become followers of Harvey’s work in Human Intelligence, metacognition, and consciousness.
Through his Sponsorship Effectiveness Index, Harvey helped jumpstart the field of branded content as a new and more powerful form of advertising. These new viewpoints are relevant to all businesses and need to receive attention at the C-suite level, hence this new workshop.
Bill is also an avid writer having published 3 non-fiction and 4 novels in a series. He has received awards for these books. One, in its 6th edition, has served as a textbook at university courses.
Bill has also spoken at many colleges and universities including the Wharton School of Business.
Over the years, Bill Harvey has consulted for many companies including many Fortune 500 companies.
Bill has received many honors and awards over the years.
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- 2023: Cynopsis Measure Up Hall of Fame Inductee.
- 2022: Emmy® Award Recipient – Engineering and Science Technology area
- 2020: Sequent Partners Stars of Attribution: People and Ideas Reshaping Advertising Measurement
- 2018: Market Research Council Hall of Fame Inductee
- 2014: Recipient of the premiere ARF Erwin Ephron Award.
- 2008: The ARF Great Mind Award
About Chaim Oren
Chaim Oren is an international well-being expert. He is a keynote speaker and writes and lectures about well-being to companies around the world. He is also a Brand Ambassador for Hintsa Performance – a global leader in wellbeing and human performance. Chaim is an accomplished international marketer in the US, Europe and Israel. Having started his career at the New York office of Young & Rubicam, he later co-founded Zoëtics Inc., a Manhattan-based strategic marketing consulting firm where he advised Fortune 500 companies.
After returning to Israel, he held senior management positions at the Israeli office of McCann Erickson, an American global advertising agency, and Ruder Finn, a global public relations agency. He also served as the CEO of Tupperware’s Israeli branch (NASDAQ TUPP) and later managed the Israeli office of Jupiter Research (NASDAQ FORR). Most recently he served as the Commercial Representative for the State of Connecticut in Israel.
Practical new tools and processes in:
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- the C suite
- the total organization
- all communications with customers both current and potential.
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The first step is a two-hour webinar with the C suite, covering these three areas.
Schedule an online video meeting.
FIRST DRAFT OUTLINE OF WORKSHOP
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- Title
- Agenda
- Biggest picture – from A Theory Of Everything/Connectivity
- Flow state – from Powerful Mind/Mind Magic/Pebbles/Videos – high performing teams – wholebrain processing – openminded about hunches – this includes exercises – and send-aheads – and send-afters – we invite them to keep track of performance increases, and mention it to Soopra
- The new relationship with employees – no silos – flat and transparent – as partners – we need them to be in flow too – books videos navigator
- Creative collaboration with customers in creating media content
- This will attract new talent – and the company enabling easy transitions to other careers for people not loving their job
- Work study programs starting young – e.g. with youth sports athletes who excel in team play
- Part 2 – How traditional advertising transitions into media play together, create together, with advertising that is gratitude producing
- Pragmatic today considerations
- True frequency capping must be provided or do not buy that platform – but advertisers must work together to also cause the building of an interlink where frequency can be capped across all platforms and devices combined
- 1-2 seconds of attention is not enough to get new brand buyers 99% of the time, beyond attention there must be humanistic mood flow between ads and programs – from RMT resonance
- Special media arising and advertiser ought to be creating media too, with customers and employees
- WEARE8 – a successful and brand new financial model
- USYS/NewStar – 60 million youth athletes in america
- Solutions journalism
- Soopra
- I have chosen to work with these groups because they are lighting the way for the change that will come
- Introduces Chaim
- Chaim designs his own segment, takes about the same amount of time i did, with Q&A, say an hour each, or less if the person wants
- Jerry is the closing act, what they have been waiting for from the beginning, he designs his own segment of whatever length
- General discussion with audience another hour or however long it goes
- Soopra is available to take their questions after the workshop and answer them immediately, 24/7