Archives: Testimonials

“You are doing great work.” –Norm Hecht

“The iron man of advertising.” –David Verklin

“Bravo, Bravo, for your thorough and accurate reporting of evolutionary path of Single Source, MTA and MMM methodologies in providing advertisers with the latest approaches to ROAS for their Brands.” — Bill McKenna

“You continue to be the best teacher and coach for the industry.” — Bob DeSena

“Oh Bill, you’re a white knight in the industry – you are one of our most credible thought leaders … and god bless you for it.” — Anne Bologna

“One of the smartest guys in the business.” — Lou Paskalis

“(Your) article has been well received, and is already opening doors to thoughtful consideration. That is due to the esteem with which you are held in the industry, and I believe due to who you are as a person who cares and is thoughtful about what needs to happen in order for all stakeholders, and society to benefit. In a time of confusion and “workarounds” to ethical marketing, your voice continues to be an important, consistent call to the best parts of each of us who participate in our business.” –John Osborn, Co-Founder and Chief Marketing Officer, Turnstil

“Bill is one of the great prized possessions of our industry.” — Tom Ziangas

“You’re obviously crushing it.” — Mike Donahue, ANA

“Bill you are a seer, a prophet.” — Christine Niver, SVP Creative, Optimizeweb