“Bravo, Bravo, for your thorough and accurate reporting of evolutionary path of Single Source, MTA and MMM methodologies in providing advertisers with the latest approaches to ROAS for their Brands.” — Bill McKenna
Archives: Testimonials
“You continue to be the best teacher and coach for the industry.” — Bob DeSena
“Oh Bill, you’re a white knight in the industry – you are one of our most credible thought leaders … and god bless you for it.” — Anne Bologna
“One of the smartest guys in the business.” — Lou Paskalis
“Bill is one of the great prized possessions of our industry.” — Tom Ziangas
“You’re obviously crushing it.” — Mike Donahue, ANA
“Bill you are a seer, a prophet.” — Christine Niver, SVP Creative, Optimizeweb
“Bill is one of the top five most influential people in media.” — Joel Rubinson, former ARF SVP Research, Erwin Ephron’s marketing research partner
“A living icon.” — Ellen Sills Levy, President of the Marketing Research Council
The storyboarding of TV shows you did ten years ago for research we are now doing with Dracula for planning camera angles. — Francis Ford Coppola