Bill has written many articles about the findings in his work with Nielsen ONE since 2023. Below is the list of twelve articles published on his channel, In Terms of ROI on Media Village. Click on each title to access and read the article.
Reach/Frequency Planning Articles
Nielsen ONE Reveals How to Maximize Reach Using Linear, CTV, Computer and Mobile
Linear Is Still the Reach Steamroller
Nielsen ONE Ads Reveals How to Build Cross-Platform Reach Efficiently
How to Maximize Cross-Platform Reach for Really Small Campaigns
Nielsen ONE Ads Enables Deeper Thinking About Reach, Outcomes, and ICPM
It’s Still Very Hard to Get Reach Without Linear TV
Meta-Analysis of 96,844 Recent US Advertising Campaigns
Many Brands Are Using Very Low Reach Campaigns
N1 Finds Too Many Campaigns Have Unnecessarily Low Reach
Methodology Articles
WFA/ANA Northstar Fulfilled by Nielsen ONE