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Bill Harvey Consulting

Consultant to most of the major advertisers, agencies, media, and research companies

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Bill Harvey Consulting

NCS ROAS BENCHMARKS

NCS ROAS Benchmarks chart

These are the averages of hundreds of campaigns over many years and were first provided
to us for a Media Village article December 17, 2020.

 

 

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AWARDS

2022

2022 Engineering science and technology emmy winnerFor Set Top Box Data

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2018

Hall of Fame Inductee
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2023

2023 Cynopsis HALL OF FAME MEASURE UP Award

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2014 FIRST RECIPIENT

 erwin Ephron Demystification Award Winner - ARF
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2020

Sequent Partners Stars of Attribution:
People and Ideas Reshaping Advertising Measurement

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2008

ARF great minds award

Testimonials

“You’re obviously crushing it.” — Mike Donahue, ANA
“You continue to be the best teacher and coach for the industry.” — Bob DeSena
“Bravo, Bravo, for your thorough and accurate reporting of evolutionary path of Single Source, MTA and MMM methodologies in providing advertisers with the latest approaches to ROAS for their Brands.” — Bill McKenna
Bill is the savviest research person on the planet — Michael Donahue, ANA
“(Your) article has been well received, and is already opening doors to thoughtful consideration. That is due to the esteem with which you are held in the industry, and I believe due to who you are as a person who cares and is thoughtful about what needs to happen in order for all stakeholders, and society to benefit. In a time of confusion and “workarounds” to ethical marketing, your voice continues to be an important, consistent call to the best parts of each of us who participate in our busin… Read more
“The iron man of advertising.” –David Verklin
Starting with the ADI Bill has had an extraordinary career and impact on our industry. No one has epitomized more the notion of challenging conventional wisdom. An extraordinary spirit – always a twinkle in his eye, always happy, always friendly.– Dave Morgan, CEO, Simulmedia
“Bill is one of the top five most influential people in media.” — Joel Rubinson, former ARF SVP Research, Erwin Ephron’s marketing research partner
“Bill you are a seer, a prophet.” — Christine Niver, SVP Creative, Optimizeweb
There is no better man in the business. — David Poltrack, CRO, CBS
The media visionary. — Oliver Stone
Bill Harvey has more facets than a 20-carat diamond and he shines at least as brilliantly. — Gabe Samuels, fmr. CRO, J. Walter Thompson
Bill Harvey’s Book “Mind Magic” was the forerunner to many of the great books on higher consciousness that you see in bookstores today. He’s a man ahead of his time. A must read for those interested in using the mind in a most beneficial and helpful way. — Dr Bruce Schneider, Kingston NY
Bill is in a class by himself. — Bob DeSena, CEO, Engagement Marketing
Bill quite frankly is a genius, I met him over 40 years ago and he was my mentor leading me to a very successful advertising career. He has insight way beyond common man. — Paul Rothstein, PCR-MARKETING Marketing, LLC
“Bill is one of the great prized possessions of our industry.” — Tom Ziangas
“You are doing great work.” –Norm Hecht
  • Home
  • About Bill
  • Areas of Expertise
  • Client List
  • Blogs
    • In Terms of ROI
    • Pebbles in the Pond
  • Articles
    • Library
    • The Next Frontier: Content Analytics
    • Maximize ROAS
    • TV vs Digital ROAS
    • NCS ROAS BENCHMARKS
    • RCTs Are Not Attribution
    • Inspiring Ads
    • Tyranny
  • History
    • Media Optimization
    • TV Projections 1981, 2021
    • Antivirus
    • Prevention of Future Pandemics
    • Schooling in Pandemic
    • Hegemony
    • Addressable Commercials
    • Addressable TV Ads Win-Win Table
    • In One Day
    • Birth of ADI
  • About Bill’s Emmy
  • C Suite Workshops
Bill Harvey Consulting