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Bill Harvey Consulting

Consultant to most of the major advertisers, agencies, media, and research companies

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Bill Harvey Consulting

NCS ROAS BENCHMARKS

NCS ROAS Benchmarks chart

These are the averages of hundreds of campaigns over many years and were first provided
to us for a Media Village article December 17, 2020.

 

 

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Ultimedia: Omnichannel inventory management & optimization across all national, local and international addressable, linear, CTV and digital TV platforms.

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AWARDS

2022

2022 Engineering science and technology emmy winnerFor Set Top Box Data

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2018

Hall of Fame Inductee
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2023

2023 Cynopsis HALL OF FAME MEASURE UP Award

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2014 FIRST RECIPIENT

 erwin Ephron Demystification Award Winner - ARF
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2020

Sequent Partners Stars of Attribution:
People and Ideas Reshaping Advertising Measurement

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2008

ARF great minds award

Testimonials

“One of the smartest guys in the business.” — Lou Paskalis
“Bravo, Bravo, for your thorough and accurate reporting of evolutionary path of Single Source, MTA and MMM methodologies in providing advertisers with the latest approaches to ROAS for their Brands.” — Bill McKenna
Bill is in a class by himself. — Bob DeSena, CEO, Engagement Marketing
The storyboarding of TV shows you did ten years ago for research we are now doing with Dracula for planning camera angles. — Francis Ford Coppola
Bill is the savviest research person on the planet — Michael Donahue, ANA
Bill Harvey has more facets than a 20-carat diamond and he shines at least as brilliantly. — Gabe Samuels, fmr. CRO, J. Walter Thompson
There is no better man in the business. — David Poltrack, CRO, CBS
Bill quite frankly is a genius, I met him over 40 years ago and he was my mentor leading me to a very successful advertising career. He has insight way beyond common man. — Paul Rothstein, PCR-MARKETING Marketing, LLC
“Bill you are a seer, a prophet.” — Christine Niver, SVP Creative, Optimizeweb
Bill Harvey’s Book “Mind Magic” was the forerunner to many of the great books on higher consciousness that you see in bookstores today. He’s a man ahead of his time. A must read for those interested in using the mind in a most beneficial and helpful way. — Dr Bruce Schneider, Kingston NY
“Bill is one of the top five most influential people in media.” — Joel Rubinson, former ARF SVP Research, Erwin Ephron’s marketing research partner
The media visionary. — Oliver Stone
“Oh Bill, you’re a white knight in the industry – you are one of our most credible thought leaders … and god bless you for it.” — Anne Bologna
“You continue to be the best teacher and coach for the industry.” — Bob DeSena
“Bill is one of the great prized possessions of our industry.” — Tom Ziangas
“You’re obviously crushing it.” — Mike Donahue, ANA
Bill is able to communicate effectively: he writes books, he has newsletters… Bill has been a person to translate ideas into reality. Bill has challenged conventional thinking since he got into the business. He’s done it both on the media side as well as on the marketing side. Bill is truly a genius of our times. — Bill McKenna, President, William McKenna & Associates, Inc
  • Home
  • About Bill
  • Areas of Expertise
  • Client List
  • Blogs
    • In Terms of ROI
    • Pebbles in the Pond
  • Articles
    • Library
    • The Next Frontier: Content Analytics
    • Maximize ROAS
    • TV vs Digital ROAS
    • NCS ROAS BENCHMARKS
    • RCTs Are Not Attribution
    • Inspiring Ads
    • Tyranny
  • History
    • Media Optimization
    • TV Projections 1981, 2021
    • Antivirus
    • Prevention of Future Pandemics
    • Schooling in Pandemic
    • Hegemony
    • Addressable Commercials
    • Addressable TV Ads Win-Win Table
    • In One Day
    • Birth of ADI
  • About Bill’s Emmy
  • UltiMedia
Bill Harvey Consulting