NCS ROAS BENCHMARKS - Bill Harvey Consulting

NCS ROAS Benchmarks chart

These are the averages of hundreds of campaigns over many years and were first provided
to us for a Media Village article December 17, 2020.

Testimonials

Bill Harvey is by far the most creative, talented and informed consultant I’ve had the pleasure of working with over the years. His knowledge of media and market research are unparalleled. — Tom O’Sullivan, Motista, San Francisco, CA

Bill Harvey’s Book “Mind Magic” was the forerunner to many of the great books on higher consciousness that you see in bookstores today. He’s a man ahead of his time. A must read for those interested in using the mind in a most beneficial and helpful way. — Dr Bruce Schneider, Kingston NY

“A living icon.” — Ellen Sills Levy, President of the Marketing Research Council

“Bill you are a seer, a prophet.” — Christine Niver, SVP Creative, Optimizeweb

“Bill is one of the great prized possessions of our industry.” — Tom Ziangas

There is no better man in the business. — David Poltrack, CRO, CBS

“The iron man of advertising.” –David Verklin

Bill Harvey has more facets than a 20-carat diamond and he shines at least as brilliantly. — Gabe Samuels, fmr. CRO, J. Walter Thompson

“You continue to be the best teacher and coach for the industry.” — Bob DeSena

“Oh Bill, you’re a white knight in the industry – you are one of our most credible thought leaders … and god bless you for it.” — Anne Bologna

Bill is the savviest research person on the planet — Michael Donahue, ANA

“Amazing, important explainer about what is happening in US TV audience measurement … Bill Harvey is a national treasure!” — Dave Morgan

“You’re obviously crushing it.” — Mike Donahue, ANA

The storyboarding of TV shows you did ten years ago for research we are now doing with Dracula for planning camera angles. — Francis Ford Coppola

“Bravo, Bravo, for your thorough and accurate reporting of evolutionary path of Single Source, MTA and MMM methodologies in providing advertisers with the latest approaches to ROAS for their Brands.” — Bill McKenna

The media visionary. — Oliver Stone

“You are doing great work.” –Norm Hecht