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Bill Harvey Consulting

Consultant to most of the major advertisers, agencies, media, and research companies

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Bill Harvey Consulting

NCS ROAS BENCHMARKS

NCS ROAS Benchmarks chart

These are the averages of hundreds of campaigns over many years and were first provided
to us for a Media Village article December 17, 2020.

 

 

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AWARDS

2022

2022 Engineering science and technology emmy winnerFor Set Top Box Data

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2018

Hall of Fame Inductee
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2023

2023 Cynopsis HALL OF FAME MEASURE UP Award

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2014 FIRST RECIPIENT

 erwin Ephron Demystification Award Winner - ARF
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2020

Sequent Partners Stars of Attribution:
People and Ideas Reshaping Advertising Measurement

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2008

ARF great minds award

Testimonials

“Bill is one of the top five most influential people in media.” — Joel Rubinson, former ARF SVP Research, Erwin Ephron’s marketing research partner
Bill is able to communicate effectively: he writes books, he has newsletters… Bill has been a person to translate ideas into reality. Bill has challenged conventional thinking since he got into the business. He’s done it both on the media side as well as on the marketing side. Bill is truly a genius of our times. — Bill McKenna, President, William McKenna & Associates, Inc
There is no better man in the business. — David Poltrack, CRO, CBS
“The iron man of advertising.” –David Verklin
“A living icon.” — Ellen Sills Levy, President of the Marketing Research Council
Bill Harvey has more facets than a 20-carat diamond and he shines at least as brilliantly. — Gabe Samuels, fmr. CRO, J. Walter Thompson
The storyboarding of TV shows you did ten years ago for research we are now doing with Dracula for planning camera angles. — Francis Ford Coppola
“(Your) article has been well received, and is already opening doors to thoughtful consideration. That is due to the esteem with which you are held in the industry, and I believe due to who you are as a person who cares and is thoughtful about what needs to happen in order for all stakeholders, and society to benefit. In a time of confusion and “workarounds” to ethical marketing, your voice continues to be an important, consistent call to the best parts of each of us who participate in our busin… Read more
“You’re obviously crushing it.” — Mike Donahue, ANA
Bill is in a class by himself. — Bob DeSena, CEO, Engagement Marketing
Bill Harvey is by far the most creative, talented and informed consultant I’ve had the pleasure of working with over the years. His knowledge of media and market research are unparalleled. — Tom O’Sullivan, Motista, San Francisco, CA
Bill quite frankly is a genius, I met him over 40 years ago and he was my mentor leading me to a very successful advertising career. He has insight way beyond common man. — Paul Rothstein, PCR-MARKETING Marketing, LLC
“Oh Bill, you’re a white knight in the industry – you are one of our most credible thought leaders … and god bless you for it.” — Anne Bologna
“One of the smartest guys in the business.” — Lou Paskalis
An executive who has represented the epitome of media research innovation for well over two decades, Bill Harvey seems to have innovation in his DNA and has demonstrated ingenuity and astounding thought processes and capabilities over and over again and he shows no signs of slowing down. — Bob Lederer, Publisher, Research Business Daily Reports
“Bill is one of the great prized possessions of our industry.” — Tom Ziangas
The media visionary. — Oliver Stone
  • Home
  • About Bill
  • Areas of Expertise
  • Client List
  • Blogs
    • In Terms of ROI
    • Pebbles in the Pond
  • Articles
    • Library
    • The Next Frontier: Content Analytics
    • Maximize ROAS
    • TV vs Digital ROAS
    • NCS ROAS BENCHMARKS
    • RCTs Are Not Attribution
    • Inspiring Ads
    • Tyranny
  • History
    • Media Optimization
    • TV Projections 1981, 2021
    • Antivirus
    • Prevention of Future Pandemics
    • Schooling in Pandemic
    • Hegemony
    • Addressable Commercials
    • Addressable TV Ads Win-Win Table
    • In One Day
    • Birth of ADI
  • About Bill’s Emmy
  • UltiMedia
Bill Harvey Consulting