NCS ROAS BENCHMARKS - Bill Harvey Consulting

NCS ROAS Benchmarks chart

These are the averages of hundreds of campaigns over many years and were first provided
to us for a Media Village article December 17, 2020.

Testimonials

“The iron man of advertising.” –David Verklin

“Oh Bill, you’re a white knight in the industry – you are one of our most credible thought leaders … and god bless you for it.” — Anne Bologna

Bill is the savviest research person on the planet — Michael Donahue, ANA

Bill Harvey has more facets than a 20-carat diamond and he shines at least as brilliantly. — Gabe Samuels, fmr. CRO, J. Walter Thompson

“You continue to be the best teacher and coach for the industry.” — Bob DeSena

“Bill is one of the top five most influential people in media.” — Joel Rubinson, former ARF SVP Research, Erwin Ephron’s marketing research partner

“Amazing, important explainer about what is happening in US TV audience measurement … Bill Harvey is a national treasure!” — Dave Morgan

“Bill is one of the great prized possessions of our industry.” — Tom Ziangas

Bill is able to communicate effectively: he writes books, he has newsletters… Bill has been a person to translate ideas into reality. Bill has challenged conventional thinking since he got into the business. He’s done it both on the media side as well as on the marketing side. Bill is truly a genius of our times. — Bill McKenna, President, William McKenna & Associates, Inc

An executive who has represented the epitome of media research innovation for well over two decades, Bill Harvey seems to have innovation in his DNA and has demonstrated ingenuity and astounding thought processes and capabilities over and over again and he shows no signs of slowing down. — Bob Lederer, Publisher, Research Business Daily Reports

Starting with the ADI Bill has had an extraordinary career and impact on our industry. No one has epitomized more the notion of challenging conventional wisdom. An extraordinary spirit – always a twinkle in his eye, always happy, always friendly.– Dave Morgan, CEO, Simulmedia

“One of the smartest guys in the business.” — Lou Paskalis

“Bill you are a seer, a prophet.” — Christine Niver, SVP Creative, Optimizeweb

“You are doing great work.” –Norm Hecht

The media visionary. — Oliver Stone

Bill quite frankly is a genius, I met him over 40 years ago and he was my mentor leading me to a very successful advertising career. He has insight way beyond common man. — Paul Rothstein, PCR-MARKETING Marketing, LLC

“A living icon.” — Ellen Sills Levy, President of the Marketing Research Council