NCS ROAS BENCHMARKS - Bill Harvey Consulting

NCS ROAS Benchmarks chart

These are the averages of hundreds of campaigns over many years and were first provided
to us for a Media Village article December 17, 2020.

Testimonials

“Oh Bill, you’re a white knight in the industry – you are one of our most credible thought leaders … and god bless you for it.” — Anne Bologna

Bill Harvey’s Book “Mind Magic” was the forerunner to many of the great books on higher consciousness that you see in bookstores today. He’s a man ahead of his time. A must read for those interested in using the mind in a most beneficial and helpful way. — Dr Bruce Schneider, Kingston NY

Bill quite frankly is a genius, I met him over 40 years ago and he was my mentor leading me to a very successful advertising career. He has insight way beyond common man. — Paul Rothstein, PCR-MARKETING Marketing, LLC

“You’re obviously crushing it.” — Mike Donahue, ANA

“(Your) article has been well received, and is already opening doors to thoughtful consideration. That is due to the esteem with which you are held in the industry, and I believe due to who you are as a person who cares and is thoughtful about what needs to happen in order for all stakeholders, and society to benefit. In a time of confusion and “workarounds” to ethical marketing, your voice continues to be an important, consistent call to the best parts of each of us who participate in our busin… Read more

“The iron man of advertising.” –David Verklin

Bill Harvey is by far the most creative, talented and informed consultant I’ve had the pleasure of working with over the years. His knowledge of media and market research are unparalleled. — Tom O’Sullivan, Motista, San Francisco, CA

The media visionary. — Oliver Stone

“You continue to be the best teacher and coach for the industry.” — Bob DeSena

An executive who has represented the epitome of media research innovation for well over two decades, Bill Harvey seems to have innovation in his DNA and has demonstrated ingenuity and astounding thought processes and capabilities over and over again and he shows no signs of slowing down. — Bob Lederer, Publisher, Research Business Daily Reports

“One of the smartest guys in the business.” — Lou Paskalis

“Bill is one of the great prized possessions of our industry.” — Tom Ziangas

“Bill is one of the top five most influential people in media.” — Joel Rubinson, former ARF SVP Research, Erwin Ephron’s marketing research partner

Bill is in a class by himself. — Bob DeSena, CEO, Engagement Marketing

Bill is the savviest research person on the planet — Michael Donahue, ANA

There is no better man in the business. — David Poltrack, CRO, CBS

“Bill you are a seer, a prophet.” — Christine Niver, SVP Creative, Optimizeweb