Eliminating Siloed Impression Delivery for Maximum Campaign Impact
UltiMedia is the first fully operational omni-channel inventory management platform to uniquely benefit BOTH sellers AND buyers
Solutions to the Industry’s Biggest Challenges: Buy Side
Continued Brand Growth in a Highly Fragmented Media Environment
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- Solves for campaign frequency inequities within viewing quintiles across media types
- Provides campaign-level frequency capping vs. siloed publisher-level controls
- Aggregates effective, ROAS-focused deduplicated reach & frequency across national, local and addressable linear and digital
- Employs multivariate optimization on advanced audiences, brand growth metrics, content/ad context alignment and outcomes for both buyers and sellers
- Reduces middleman costs significantly
Total TV+ Unduplicated Audience
Solutions to the Industry’s Biggest Challenges: Sell Side
Improve Linear TV automation and plan, forecast, sell & post programmatically via ONE platform across all channels
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- Powers programmatic linear selling + other sell-side platforms within its comprehensive omnichannel inventory management system
- Demonstrates competitive ROAS advantages and synergies for cross-screen TV
- Employs multivariate optimization on advanced audiences, brand growth metrics, content/ad context alignment and outcomes for both buyers and sellers
- Delivers unified inventory visibility, yield management, accurate forecasting and optimal utilization
Holistic Ad Data Intelligence (Linear & Streaming)
UltiMedia’s Comprehensive Offering
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- Intelligent yield optimization
- Direct integration—limiting cost of intermediaries
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Who We Are: UltiMedia Principals
Bill Harvey
CEO Bill Harvey Consulting; RMT Chief Science Officer
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Robert Farazin
Audrey Steele
Steve Walsh
Brian Wallach
Bruce Anderson
Scott Brown
The Unsolved Need for Managing Frequency
Typical TV campaigns deliver insufficient frequency to nearly 40% of the target and put more than a third of the impressions against fewer than 10% of the target. By using all forms of TV in a unified manner, all targets can get just the right amount of frequency.
Digital has the same uneven frequency problem – all media do. UltiMedia is the one solution in the market that has the power to optimize TV and digital together.
This is the underlying reason why media tend to deliver skewed frequency – because the heaviness of usage of any media type is itself always very skewed.
Different products/services have different ad campaign frequency needs, but most of them stop benefitting after 10-12 exposures per month. UltiMedia uniquely uses linear and addressable media types together to focus the lion’s share of impressions in the optimal frequency range.
Get in Touch
About Us
Bill Harvey Consulting and TVbeat have come together to lead the work of media company and inventory unification through our joint programmatic platform, UltiMedia. It works across all forms of national, local, and international TV including all digital forms. UltiMedia helps in planning as well as in activation, inflight reoptimization, and postevaluation and learning.
Bill Harvey was the inventor of addressable commercials (NCM), research grade set top box data (NCM – won an Emmy), use of big data audience and purchase data together (TRA). He has consulted for over 70 of the top 100 advertisers, most agencies and networks, big tech companies and research companies. TRA set the industry on a course to maximize ROI/ROAS and built the first optimizer to optimize against those outcomes instead of mere reach. His latest invention RMT is a validated proxy for sales and brand lift that can be used in optimization before the fact. All of this will be reflected in UltiMedia.
TVbeat is an international company with 76 employees whose 40 clients include Sky, FOXTEL, and Spectrum among others. They are combining each seller’s inventory across broadcast, cable, streaming, VOD and digital for inventory control planning. They are maximizing yield and connect to the traffic systems and ad servers so as to know which inventory has already been sold and which is still available. Programmatic dashboards are used by sellers and buyers to activate across all these types of TV and to reoptimize inflight.
BHC will add layers of outcome optimization on top of TVbeat to create UltiMedia. UltiMedia will increase the profitability of the television industry while also solving the buy side’s problems of excess frequency, insufficient frequency, cross-platform planning, and maximizing brand growth at minimum cost.
We look forward to working with all forward-looking companies and industry associations to provide the complete solution needed.